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Mon – Fri: 8:00 am – 4:30 pm
24 Hour Emergency Service
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Your Fire and Safety Solutions Partner

Manitoba’s leading non-union Fire protection company

GIVE YOURSELF FREEDOM!

We strive to provide you effortless piece of mind, using in-house staff for all of our listed services, no sub-contractors are needed, leading to major cost savings for you.

1 COMPANY | 3 SERVICES | 1 INVOICE

Freedom Fire is a medium sized business focused on building strong partnerships with their clients. We appreciate your business and we want to get to know it better, so we can anticipate your needs; focusing on providing you with the highest level of customer service.

We believe strongly in referral business to and from our customers, your success is our success.

Freedom Fire offers you three unique departments in the fire protection industry working together acting as one company. Many building owners will use three different vendors to achieve all their life safety inspections. Our slogan of 1 company, 3 services, 1 invoice is more than just a slogan, it’s an easier way for you to operate your business.

We pride ourselves on our diverse portfolio, including projects in the utility, industrial, mining and commercial sector. We believe that building strong clients relationships is incredibly important and we work closely with our clients to engender complete trust. Our team has a great wealth of experience and know that, despite the complexity of the project, there should be no mystery to the client.

– Emile Jolicoeur (President)

OUR CORE VALUES

Reliability

Making sure our customers have dependable accurate service is high priority for us. Quoting accurately and fairly so there are no surprises, calling our office and speaking to a person to bring you fast efficient service is the reliable service you deserve.

Consistency

Our staff is trained in detailed procedures for scheduling, executing and invoicing work to make sure the professional service you’re receiving is the same consistent service every time.

Honesty

Relationships are built on trust and the best way to build that trust is to be honest about who we are and what were all about. Scroll through our detailed company bios to get a feel for who you’re dealing with.

Efficiency

Using technology to build reports as we perform annual inspections and advanced algorithms for quoting to give you faster service is efficiency you can benefit from.

Professionalism

Training and experience is the key to providing professional service. We train our staff to be well rounded, understanding each of the three specialized disciplines and getting our techs certified.

Relationships

Building long lasting relationships with our clients is the highest priority out of all our core values. All our core values are required to build that strong relationship to give you the best service that you deserve and trust.

OUR EXPERT TEAM

Emile Jolicoeur | President of Operations

Emile is a versatile leader with over 30 years of business experience, known for his strong work ethic, sharp sense of humor, and passion for teamwork. Whether he's cheering on his favorite teams, riding his snowmobile, or leading Freedom Fire, he brings dedication, adaptability, and a commitment to excellence. Emile consistently turns challenges into opportunities, fosters a collaborative work environment, and upholds the highest standards of quality and customer service—making him a driving force in the fire suppression industry.

Mike Webster | General Manager

Mike Webster began his fire safety career in 2000 as a suppression and extinguisher service technician, quickly rising through the ranks thanks to his dedication and leadership. He later advanced into supervisory and management roles, continually investing in his professional development, including earning a diploma in Advanced Management, Leadership and Strategy from the Asper School of Business. Joining Freedom Fire in 2022, Mike has become a valued leader known for fostering a positive work environment and mentoring others. Outside of work, he is a devoted family man who enjoys golfing and appreciates a balanced, fulfilling life.

Kevin Lawrence | Managing Partner Fire Alarm Manager

Kevin Lawrence is Freedom Fire’s Fire Alarm Manager, bringing over 20 years of industry experience and a strong technical background to everything he does. Widely regarded as a go-to expert for fire alarm installation within the industry, Kevin is known for his practical expertise, creative problem-solving, and commitment to quality. A dedicated leader in the Canadian Fire Alarm Association, Kevin helps mold the future of the trade—all while balancing his professional passion with an appreciation for craft beer and local restaurants.

Eric Wall | Sprinkler Manager

Eric leads Freedom’s Sprinkler Department with over 15 years of fire protection experience, having worked his way up from sprinkler fitter to service technician and now manager. With a background in agriculture and a strong old-fashioned “can-do” attitude, he’s known for his work ethic, problem-solving skills, and commitment to delivering top-quality solutions. Outside of work, Eric enjoys time with his family and tending to his farm—reflecting the same dedication in both his professional and personal life.

Inderpal Rehill | Fire Alarm Service Manager

Meet Inderpal, the driving force behind Freedom Fire’s Fire Alarm Service department. A Red River project management graduate with over 15 years in the fire protection industry, he has grown from fire alarm technician to seasoned leader. Known for his strong problem-solving skills and deep technical expertise, Inderpal brings smart, reliable solutions to every challenge. With him at the helm, you can trust Freedom Fire to deliver the very best in fire alarm service and approach.

Justin Smith | Sprinkler Design & Project Management

Justin is a proud Winnipeg resident originally from Newfoundland with over 19 years of experience as a sprinkler fitter. He began his career in Alberta working on complex systems in Grand Prairie and has since become a specialist in foam systems and special hazard releasing systems. A true multitasker, Justin expertly develops code required efficient sprinkler system designs, and ensures projects stay on time and on budget. Outside of work, he’s an avid hockey player and a dedicated community coach in both hockey and soccer, bringing leadership and passion to everything he does.

Louise Jolicoeur | Office Administrator

Meet Louise — a true problem solver who makes things work no matter the challenge. At Freedom Fire, she’s your go-to for all accounting items, bringing meticulous attention to detail, strong problem-solving skills, and a commitment to impeccable workplace grammar. She also generously volunteers her time at Siloam Mission and Victoria Hospital, driven by her love of staying busy and helping others.

Leanne Seafoot | Administrative Supervisor

Leanne is the heart and soul of Freedom Fire as our Administrative Supervisor. With over 15 years of coordinating experience in the service industry, she brings exceptional multitasking skills, a warm smile, and a consistently positive attitude to every interaction. As one of the key points of contact for our customers and organizer for our service technicians, Leanne’s expertise and dedication make her an invaluable part of our team and the outstanding service we provide.

Ian Northwood | Suppression & Portables Supervisor

Ian is the Suppression & Portable Department Supervisor at Freedom Fire. With over 15 years experience Ian is dedicated, reliable and known for his commitment to excellence, team support, and ensuring high standards across the suppression division. Outside of work, Ian is a devoted husband and father who spends much of his personal time coaching his sons’ hockey teams throughout the winter—and even into the summer months. He also enjoys making the most of the outdoors during the warmer seasons.

Karen Riddell | Collections

Karen is the friendly voice our clients hear when it’s time to stay on top of their payments. With exceptional organizational skills and a strong work ethic, she now focuses solely on managing collections for our client base, no longer scheduling technicians. Alongside her outstanding customer service, Karen is also known for her impressive culinary talents outside the office.

Chris Finley | Project Specialist, Warehouse and IT Lead

Chris is the organizational backbone of Freedom Fire’s parts, inventory, and project support as well as internal IT lead. A Red River College Network Technician graduate, he brings a technical, systems-focused approach that has quickly improved material tracking, organization, and project preparation. As the go-to contact for parts and suppliers, Chris ensures the right materials are sourced accurately and efficiently. His reliability, problem-solving mindset, and dedication to supporting the field make him an indispensable member of the team.

DO YOU HAVE A QUESTION?

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MULTIPLE COMPANIES?

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